The demand for Pay Per Click Advertising or PPC Advertising on the rise. As the online competition is increasing, more and more online businesses are leveraging PPC Advertising or Google Ads to improve their online reach and bring in more leads and conversions. It is the destination to which a user is directed once they click on your PPC campaign. No matter the quality and attractiveness of your PPC campaign, the user’s eventual decisions are influenced by how appealing your landing page looks.
Your PPC ads must undergo meticulous planning to create the most persuasive message to attract maximum clicks. Your landing page must be given the same level of attention to make sure that your prospects remain engaged (lowering your website’s bounce rate) and take your desired action (subscribing to a newsletter, purchasing a product) which is your business objective.
As easy as it may seem, there are a few things to consider to ensure that your landing page is appealing and establishes a certain level of trust in your prospects.
But what makes PPC ads and Google Ads so attractive among businesses?
5 Major Benefits Of PPC Advertising & Google Ads
With nearly two decades of experience in online advertising, DigitalOye has observed the growth of PPC, Video marketing ads and Google Ads in depth. While there are many benefits of PPC Advertising, we have shortlisted the top 5 –
- Reach people who are already searching for a business like you
- Extreme targeting options
- Limited spending
- Quick results
- Scalable and measurable ROI
Let’s discuss them in detail.
1. Reach people who are already searching for a business like you
People are always searching for your offerings online. PPC Advertising allows you to advertise to those people. Who are very likely to show interest in what you have to offer? Whichever online platform that you want to display your ads on, it offers a plethora of features that you can use to ensure that you target the right audience.
For example, Google AdWords or Google Ads gives you access to a huge audience base, allowing you to advertise to them based on your individual objectives.
While many online platforms allow you to advertise online, Google AdWords is the critical player considering the number of its per day active user base. With Google Ads, you can display your ads to those people who are already actively searching for a business like yours.
2. Extreme targeting options in PPC Advertising
As we all know, online users use a set of keywords and catchphrases while entering their queries in Google Search. With Google Ads PPC Model, you can choose these exact keywords that your potential customers use to search for someone like you. Even though determining these keywords will take research, the results will be more targeted and worth it.
Google Ads provides you with detailed targeting options, allowing you to re-market to those people who have already expressed an interest in what you have to offer.
3. Limited spending
As the name suggests, PPC stands for Pay Per Click or PPC Advertising. This means that you only have to pay a certain amount when someone clicks on your ad. This is because anyone who sees and clicks on your ad is probably interested in what you have to offer, and therefore you have to pay every time someone clicks on your ad.
4. Quick Results
Unlike SEO which requires great consistency and patience only to reap the rewards after at least 2-3 months, Google Ads PPC Model drives quick website traffic and conversions within a couple of hours (provided your ads are properly optimized. Now, this does not mean that you should discard the SEO strategy completely. To ensure that you establish your brand as a critical online market player, you should strike a perfect balance between SEO and best PPC services.
5. Scalable and measurable ROI
This is one of the most attractive features of social media Advertising models. Unlike what many believe that PPC costs more – the reality is otherwise. With PPC, the remote control is in your hands. You can decide your budget and per-click bidding and run ads at your own convenience. You can also measure several parameters like the number of clicks, impressions, and more. Compare your conversions numbers to see if your ads are reaping the rewards or not. With PPC, measuring your ROIs is pretty simple!
If you’re looking to quickly grow your business in the online space. It will establish your brand and improve conversions. PPC is your best bet! However, considering the plethora of features in Google AdWords and other paid advertising platforms. It might be overwhelming for you to optimize and run result-driven ads. This is where you should hire the PPC Company. With two decades of comprehensive experience in running successful PPC campaigns online. Digitale continues to guide businesses in identifying their online growth prospects.