Do you have a website? If so, how long does it take to load? Many people think Google has no way of knowing if a web page loads quickly – but this is untrue. In fact, page speed is one of the ways Google evaluates your site. And as we all know, when it comes to important things like rankings and conversions, Google doesn’t mess around! So let’s dive into some basics about fast-loading websites and their importance.
Website speed matters!
Google doesn’t want to rank slow-loading sites because those pages don’t make for a good user experience or a positive impression about your brand. Sites with great UI keep visitors on the website for periods of time. They also tend to have higher conversion rates, potentially due to a better user experience.
Page speed matters because it is an indirect ranking factor. In other words, there is no way for Google to tell how fast your web page loads using their algorithm – they can only see the results of it. There are several factors that go into this, but all you need to know as a website owner is that if your site loads slowly – users will leave and Google will not rank you very high. On this note, let’s have a look at tips to improve your website’s loading time.
Use a CDN
A Content Delivery Network (CDN) is a huge help in terms of site speed. A CDN basically caches your static content at its network of data centres around the world, which allows you to load that content from a server closer to the person viewing it rather than from your own server. This results in faster loading times.
Use a fast web host
If Google can’t get your website pages to load quickly, they may see it as having a poor user experience and this could negatively affect rankings. For lighter sites with not much traffic, shared hosting plans are fine – but if you have too much traffic or heavier websites running on shared servers, then you might want to consider upgrading to VPS or dedicated hosting plans.
Optimize JavaScript
If your web pages load slowly due to all the extra Javascript and CSS you’ve implemented, then take some steps to optimize these files. You can use tools like YUI Compressor or JSCompress (both available online) to compress Javascript; also take an inventory of which CSS files are actually necessary for your web pages, and provide only those stylesheets, removing anything that isn’t needed. Keep in mind that this will not always work because if your web pages are loading Javascript or CSS files that aren’t necessary, then they will still take time to load, even after you’ve compressed them.
Focus on image optimization:
Images can also slow down your site’s load times, so you should take steps to optimize them. One way is to use an image compression tool like TinyPNG or Optimizilla that will strip out metadata and other unnecessary information from your images without affecting their quality. Another thing you can do (although it may not be totally necessary) is to resize your images before uploading them; make sure they are no larger than needed for the page where they appear and you’ll probably notice a slight improvement in performance.
Make sure it’s mobile-friendly
If your website isn’t mobile-friendly then it’s high time to work around this issue. It’s a very good idea to start optimizing for mobile viewing right away. The last thing you want is for people to see your website in their Google search results and able to view the content on their device! The mobile-friendly website design offered by top SEO company in India brings in web traffic that sticks
So ensure that all elements on your pages can be easily viewed and used by visitors using mobile devices, and don’t forget to implement responsive design so that these users automatically get served an optimized version of the page designed for smaller screens.
Wrapping up!
Start by optimizing your web page for mobile users. You can get a big boost in search rankings simply by having a website that is easy to navigate on all devices and pages that load quickly, even with slow Internet speeds. If you don’t have an in-house team, then it’s better to hire a professional SEO company provider to get started.
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