Website user engagement is an important indicator that can evaluate the success and ranking of your website. Every website is competing with its rival brands as new businesses are emerging every day and to increase its engagement levels, you need to stay a step ahead of your rival business brand. For example, dental marketing is at its peak nowadays and people are referring to various dentist marketing techniques to acquire more patients. Well, even if you attract a huge amount of traffic to your website, it would not mean much unless you are able to engage visitors and get them to perform the desired thing you want. Engaging users is the crucial step in the conversion process. You must engage your potential customers before you can convince them to buy or subscribe to your services. Also, having users leave your website within a few seconds will negatively impact your so-called bounce rate. So, if website user engagement is so important, how exactly can we increase it?
What Do You Mean by User Engagement?
User engagement is defined when visitors come to your website and appreciate your content enough to stick around, absorb and finally convert. When user engagement turns high then you will find that your audience becomes more loyal with you. You’ll also probably notice more return visits and higher conversions just because your website simply works efficiently.
That’s essentially user engagement but this term goes much deeper than what it sounds. In order to be successful, you should know how to define maximum engagement and how to boost this website factor to earn more leads and revenue in the process.
In this article, let’s explore a few proven tips that can help you effectively engage with visitors and increase your website’s value.
1. Reduce Loading Time
A lot of you might have an experience with slow-loading pages yourself. You find a website that looks interesting and then on clicking the link, you are kept waiting for it to load. You are more likely to exit the website because it is frustrating to wait and wait for longer periods of time. A study by SEO experts of Orthodontist marketing found that pages loading just one second slower can experience a 60% increase in their bounce rate. This is definitely some trouble for website user engagement. You can counter this by Conducting a page speed test using free tools. If your website is not performing well then take necessary steps to improve the load speed by removing unnecessary elements from your website pages.
2. Add Relatable Content
This website user engagement tip sounds familiar to internal linking. You have to simply display relevant posts at the end of each webpage. This helps visitors easily find relevant posts if they require more information about the topic they were initially on a hunt to explore. You can do this manually and can also shorten the process using plug-ins. Plugins automatically place snippets for more posts or pages at the end of your webpage content. It allows you to display these posts using a thumbnail or text link.
- Opt for a Responsive Design
A survey on website page performance reported that almost 65% of the world’s population uses their mobile phones to access the Internet. For Internet marketers this simply means that building responsive websites is mandatory to engage both desktop and mobile users. It could be irritating to navigate your desktop website on a mobile phone that eventually prevents good website user engagement.
A fully responsive website will help you to completely engage users. After the upgrade, an orthodontics marketing website said that they experienced an 80% decrease in bounce rate and a whopping 120% increase in new and potential users. This also improved product engagement without any advertisement support.
- Understand Your Audience
You should always opt for gaining insights into the preferences and values of your audience by conducting a survey or report on marketing campaigns. For example, an Dentist SEO should focus on seeing what are the most common issues in the particular area. This will help you create content that your target audience can truly engage with. You can also ask them questions about what they like and what they expect from you and your business services. You can also find out if they feel you are lacking in certain design features or content coverage.
Your feedback will demonstrate where you need improvement for better website user engagement. You can also use tools like for adding polls and surveys to your site. Whatever your reporting is about, always make sure you keep questions short and precise. Do not take too much of your visitors’ time with lengthy surveys to avoid any lack of interest.