If you are making a whiteboard animated video for your business and want to know what is the core soul of the whiteboard animated video is, then the script is the answer!
I know you must be thinking that the core soul of the whiteboard animation should be its animation style or the hand-drawn gesture, partially its true but if you think a little deep, you will understand that without a perfect script even the animation and gestures are useless.
Today, we will learn why a good whiteboard video script is vital and how to write one!
Let’s jump in!
Whiteboard Animation Videos
Whiteboard animation is a video style that is frequently used by companies to demonstrate or explain a topic with the help of static hand-drawn images. It is usually used to illustrate complex ideas and process structures using drawing. Whiteboard animation is typically used to describe systems or sell products.
Whiteboard videos are effective to increase engagement and help your audience with information retention.
It synchronizes the hand-drawn art and voice-over to increase your audience’s ability to recall the core message of the video. Whiteboard videos are best at capturing the audience’s attention by surprise motion at the right moment and at right time.
The script is the story that gives the animation a flow and binds the audience with the video and message. Whether it’s a live-action video or an animated explainer video, the script is vital for all.
But the question is how to write a killer script for whiteboard animation that hooks the audience right away? Here are some key points that you should include and some that you should avoid while writing a script!
The Length of the Video
While writing a script, ask yourself what topic do you want to cover and what will be the length of the video. Once you know the topic and the duration of your video, it will be easier for you to understand the amount of information you need to cover in the video in order to explain the topic completely with respect to time.
Abstain from including too many points in your script, even if you have enough to discuss. The more the points will be, the more time will be required to discuss every point.
Adding too much information to the script can make your narration quite fast which makes it hard for the audience to catch. It also dilutes the impact of the core point of the video which is why you need to be very careful while arranging and deciding the quantity of the information you want to deliver through the video.
In the case of multiple topics/messages you can do two things:
- Create smaller but several videos and make each video message specific.
- If you have to cover all the topics in one video then prioritize them, set their order, and talk about the subject that is the most important.
Note: Understand your targeted audience in terms of retention so that the audience catches the core message of the video correctly.
Outline Your Script
Now, you have identified the points you want to include in you video along with their orders, its time to outline your script.
Script outlining begins with the video introduction. A study has stated that the first 8 seconds of the video are very crucial, the audience decides whether to stay or to leave the video. You need to be very creative while writing the video introduction, it should be attention-grabbing to hook your audience in the first 8 seconds.
You can use captivating visuals or opening lines to get your viewers on board.
There are various ways to begin with an introduction. One of the best approaches for the introduction is “In this story”; it catches the attention instantly and makes the audience curious to know what is coming.
You can use characters and relate the story to them; it will create an impact on your audience and they automatically start relating.
What a story without a conflict! Every story needs a conflict that engages viewers through narration and helps them create an emotional connection with the story.
You cover your audience’s pain points in the conflict of the videos. The pain point is the issue or the problem your targeted audience is facing and aims to resolve.
The Main Point
Once you are done with the conflict, move to the most substantive part of the script – the main point. Don’t get caught up in the details while writing your points. You don’t need the exact phrasing of the script right now because you are still outlining.
If you get stuck in the middle of Point A, try writing for Point B instead, and then fix their order later. However, make sure that each point receives equal attention (more for more important issues) and that you include all of your most important data.
The last part is the conclusion in the scriptwriting. Once you are done with outlining the script, it’s time, to begin with, the conclusion.
You need to add the call to action here. The conclusion is the key element in your script; your whole video will not be effective if your audience does not know what to do next.
Understand what type of call-to-action fits to your video. If you are a company and want your audience to buy from you redirect them to your landing or product pages. If you are looking for a volunteer, you can put a CTA: “register to volunteer”.
All you have to do is to understand your topic and then pick your CTAs.
Things to Avoid in Scriptwriting
Don’t make your script too wordy, let the drawing talks
You don’t have to explain everything in the script like this is Sophia and she is an old woman who needs someone to guide her to the bus stop.
Make it simple and just write that Sophia needs to go to the bus stop, and the illustrator will handle the rest of it through drawings.
Be careful with Metaphors
In whiteboard animated video scripting, metaphor is a high-risk approach that limits the illustrators with the drawings.
Try to use metaphors that are easy to illustrate through drawings and are less confusing for the audience to understand. Avoid using multiple metaphors because they might end up tangled and ruin your hours of effort on the script.
Whiteboard animation let you optimize your words through drawing and help the audience understand what you cannot explain verbally.
P.S: If you are interested in crafting a whiteboard animated video to deliver your message to your targeted audience, then here are the top whiteboard animation companies that you can contact.
I have tried to cover all the important points that you should and should not include in your whiteboard animated video script. You can also hire a professional scriptwriter for your script but if you are into writing it yourself, then keep all the above in your mind!
If you have queries and need some professional assistance with your whiteboard animation project, then in my recommendation you can pick BuzzFlick – an animation studio in NYC.