Over the last few decades, the way businesses market their products and advertise their services has evolved rapidly. All thanks to the advent of the internet and its billion-plus users, brands have moved on from traditional marketing, and the attraction towards digital marketing has never been crazier before – presenting new job roles and career potentials. From content marketing to PPC, and social media marketing to SEO, every aspect plays an equally important role. SEO, however, has a lot of aspects from on-page to off-page and backlinking to interlinking. Well, let’s start with the basics first.
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